| Attitudes & Persuasion: Classic & Contemporary Approaches
(1996)
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| Front Cover |
Book Details |
|
| Author |
| Richard E. Petty |
| John T. Cacioppo |
|
| Publication Date |
1/1/1996 |
| Format |
Paperback (236
x
157
mm)
|
| Publisher |
Westview Press |
|
|
| Plot |
| This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences. |
| Personal Details |
| Collection Status |
In Collection |
| Index |
363 |
| Read It |
Yes |
| Links |
Amazon US
Amazon UK
|
|
| Product Details |
| ISBN |
081333005X |
| Cover Price |
$41.00 |
| Nr of Pages |
336 |
| First Edition |
No |
| Rare |
No |
|
|