When Jack Welch took the reins of General Electric in 1981, he reformulated GE in his own image -- tough, smart, competitive, and relentless. First published in 1994, Get Better or Get Beaten became a bestseller as managers sought to understand and mimic the success ;of the man lauded by Fortune as "...perhaps the most admired CEO of his generation." Now, on the eve of his planned April retirement, the new Get Better or Get Beaten, Second Edition shows you how to compete "Welch style" in today's techologically advanced business arena. Look to this fast-paced book for:

*Jack Welch's latest views on management and leadership
*Examples of how Welch transformed GE into an e-business
*Insights into Six Sigma and other s;uccessfulk GE quality initiatives
*More